The Rankin-Bass Christmas specials are kind of bad, aren’t they? Now, I’m going to be upfront and say that that opening sentence is definitely misleading for the final product of this post, but at the same time, I do think that has to be said. They’re the adorable sort of bad, but I don’t think they’d air as frequently as they do if they were made today. I also should say I understand that one of the reasons they do still air is because they’re old. Old content draws eyeballs for a minimum amount of work (the games industry is actually undergoing this revelation as well for certain rereleases of games, but that’s another blog post).
What I want to talk about is how I think these draw eyeballs because they’re old as well. They’re similar to A Christmas Story in that way, how being played over and over for free programming at Christmas makes them more associated with holiday traditions every year. Because they’re traditions, then, they become associated with the past.
A Christmas Story is kind of about this already, being made in the eighties about some mythical American forties, though it never really interrogates its own nostalgia (there’s a whole Dan Olsen video about this so I won’t dig into it too hard). But the Rankin-Bass specials, accompanied by A Charlie Brown Christmas don’t even have that excuse. They just got bought up at the right time by the right company.
I think the biggest indicator that this is what’s going on is every time they try and introduce a new Christmas special. I remember this big marketing push for something called Arthur Christmas, and after that, it was something I can’t even remember the title for about Elf on the Shelf toys. Both of these fell flat. They haven’t melted into the popular discussion in the same way, and I think they’re doomed to stay down there, at least for a few decades.
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